Marketing Myopia (HBR Bestseller) This is a copyrighted PDF. first published in 1960, Theodore Levitt argues that "the history of every dead and dying
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6 giu 2017 Marketing Myopia di Theodore Levitt Il Sole 24 ORE Arte e Cultura Direttore responsabile: Gianni Riotta. Il Sole 24 ORE S.p.A. Via Monte Rosa,
